Icon Lens – Privacy Policy

Icon Lens (“we,” “us,” or “our”) operates this store and website, together with all related features, content, tools, products, and services (the "Services"). Our store is operated using a third‑party e‑commerce platform.

This Privacy Policy explains how we collect, use, share, and protect your personal information when you access or interact with the Services, make a purchase, or otherwise communicate with us. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy governs as to the handling of personal information. By accessing or using the Services, you confirm that you have read, understood, and agree to the practices described here.

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1. Information We Collect

“Personal information” means information that identifies you or could reasonably be linked to you. De‑identified or anonymized data is not personal information.

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Categories of Personal Information

• Contact Information (name, billing and shipping address, email, phone).

• Payment & Financial Data (payment method, limited payment details, confirmations).

• Account Information (username, password, preferences, saved items).

• Transaction Data (products viewed, cart/wishlist activity, purchases, returns, exchanges).

• Communications (support inquiries, reviews, messages).

• Device & Technical Data (IP address, browser/device identifiers, connection data, cookies, and similar technologies).

• Usage Data (pages visited, features used, timestamps, interactions).

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2. How We Collect Personal Information

• Directly from you when you create an account, place an order, or contact us.

• Automatically through cookies, pixels, and similar technologies when you use the Services.

• From service providers that perform functions for us (e.g., payments, fulfillment, analytics).

• From third parties and business partners, where permitted by law.

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3. How We Use Personal Information

• Provide and improve the Services (process orders and payments, manage accounts, deliver products, handle returns).

• Personalize your experience (recommendations, saved preferences).

• Marketing and advertising (send offers and display relevant ads).

• Security and fraud prevention (authenticate, detect, and investigate suspicious activity).

• Communications (respond to inquiries, provide order updates).

• Legal and compliance (respond to lawful requests and enforce our terms).

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4. How We Share Personal Information

• Service Providers (payments, IT, analytics, shipping, customer support).

• Business and marketing partners for promotional and advertising purposes, in accordance with their privacy notices.

• With your direction or consent (e.g., integrations you choose to use).

• Within our corporate family (affiliates, if applicable).

• For legal, safety, or business transaction reasons (e.g., mergers, lawful requests, protection of rights).

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5. Relationship with Our E‑Commerce Platform

Our store is built on a third‑party e‑commerce platform that may collect and process personal information to operate and improve its services. That provider may act as an independent controller or processor for certain activities. Please refer to the provider’s notices available on its website for details on its independent data practices.

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6. Third‑Party Links

Our Services may link to third‑party websites or platforms. We are not responsible for their privacy practices or content. Review their policies before sharing personal information.

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7. Children’s Privacy

The Services are intended for adults. We do not knowingly collect personal information from individuals below the age of majority in your jurisdiction. If you believe a minor provided information, contact us to request deletion.

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8. Data Security & Retention

We use reasonable safeguards to protect personal information, but no system is perfectly secure. Retention periods vary based on legal obligations, account history, business needs, and dispute resolution. We retain data only as long as reasonably necessary for those purposes.

 

9. Your Rights & Choices

• Access/Know the personal information we hold about you.

• Delete personal information, subject to legal exceptions.

• Correct inaccurate personal information.

• Portability (receive a copy or request transfer where feasible).

• Opt‑out of certain advertising or data sharing where applicable.

• Manage communication preferences (e.g., unsubscribe from marketing emails).

Where required by law, we honor applicable browser or device privacy signals. Additional rights may apply if you are located in jurisdictions such as the UK or EEA, including the right to object to or restrict processing and to withdraw consent. We may verify your identity before processing a request and may allow authorized agents to act on your behalf as permitted by law.

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10. Complaints

If you have concerns about our data practices, contact us using the details below. You may also have the right to contact your local supervisory authority.

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11. International Data Transfers

Your information may be transferred, stored, and processed outside your country. Where required, we use lawful transfer mechanisms (such as standard contractual clauses or local equivalents).

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12. Changes to This Policy​

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date and post the updated version on our website. Additional notice will be provided where required by law.

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Contact Us

Icon Lens
Email: iconlensecanada@gmail.com